The papers are awash this morning with talk of a potentially ground-breaking new kit deal between Manchester City and their kit supplier, Umbro.
The current Premier League table-toppers are barely 3 years in to a 10 season deal, but already there is talk of capitalising on the Blues’ new-found fortune and renegotiating their technical supplier deal.
Currently standing at around £6m per season, the reviewed terms of their deal would see the 10-year deal start afresh (meaning Umbro would remain as kit supplier until 2023) if the Cheadle-based-brand up that payment to £26m per season.
The cost of seeing the likes of Joe Hart, Sergio Aguero and Mario Balotelli clad in their famous double-diamond could be regarded as priceless, if the Blues manage to fulfil their potential; however, the figure in question would match what Umbro currently pay the FA to supply the English national team.
In comparison, Nike and Manchester United have an agreement in place to the tune of £30m per season and Liverpool will pocket £25m a year from Warrior Sports when they take the reigns at Anfield at the end of this season.
Whilst their northern rivals have a long-established legacy, allowing them to shift millions of shirts a year worldwide, Manchester City have seen their stock rise as 2011 sales data suggests the Etihad Stadium outfit have sold a million shirts in the UK this year, with an additional two million being sold abroad.
Do you think Manchester City are getting too big for their boots? Should Umbro wait until the Citizens have some more silverware before investing that kind of cash?
You opinion matters, and we’d love to hear it in the comments!