Nike’s current ‘Who is Superfly?’ campaign for the release of the Superfly III is whipping up a frenzy on Facebook, with literally hundreds of thousands of fans voting for their favourite athlete to land the title of ‘Superfly’.

Zlatan Ibrahimovic – Superfly III Video

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However, one heavyweight that’s been missing from the contest has been AC Milan’s Zlatan Ibrahimovic; but it seems the big Swede was simply biding his time to unveil something extra special!

Nike today unveiled this new teaser video showing the former Inter Milan and Barcelona star strapping on some very unusual equipment as well as his new Superfly III‘s.

Taking the form of a high-impact vest, a backpack and a high-strength harness – it seems that Nike have attached some sort of 360-degree camera above the superstar’s head!

As this is only a teaser, it’s true purpose is never really revealed; and with only the cryptic message ‘Be Zlatan, Take the Challenge on Facebook’ to go on, we’re not sure the genius marketing bods at Nike have planned for their latest piece of high-tech gadgetry.

Whatever it turns out to be, there’s no doubt that Nike are going all out to put the Superfly III at the forefront of the minds of every football boots fan of the planet.

Zlatan Ibrahimovic in Nike Superfly III football boots

One thing that the teaser does give us, however, is a great look at Ibrahimovic’s custom football boots! It looks to us as though Zlatan has a custom tongue fitted to his Superfly III which, not only give him more room for personalisation, but sits higher on his ankles and features a small tab very reminiscent of that on the old Mercurial Vapor III!

The reaction to this latest release might have been a tad ‘lukewarm’ for a big Nike release like the Superfly III in comparison to their other football boots reveals over the last 12 months, but that’s not stopping the big ‘N’ from hyping them up to the high heavens!

Zlatan Ibrahimovic in Nike Superfly III football boots

What do you think this new ‘Be Zlatan’ challenge could be? Let us know in the comments!

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  1. says: sam

    I hope the ad is 10 seconds long, goes ‘is Zlatan Superfly?’ then goes to a point of view camera on his head as he blasts the ball way over the bar, and then pops up with ‘No’ and fades to black………

  2. says: iPodKiller

    Lol, Zlatan is ****ing slow and he wears for years vapors, boy switch to the t90 range or something.

    And have nike fired their design team or something? The design is ugly, Come on! i WAnt A NEW MAJOR DESIGN NIKE!!


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