Zlatan Ibrahimovic stars in his second Nike campaign in the space of a week as he fronts the new OBSESS Nike collection for Foot Locker.
The AC Milan hitman shows us the obsessive life of a footballer as he wakes up, trains hard, hits the pitch and finds time for the more glamorous side of being a global superstar.
And then there’s an astronaut for, seriously, like no reason.
The ad loops over and over,' but each time the Swedish striker wakes up, he does something a little bit different – some days he hits up a photoshoot, others he shmoozes a cocktail party. But every day one thing remains the same; his Nike trainers.
Presumably, that being the obsession.
Nike are featuring Zlatan Ibrahimovic a great deal in their campaigns over the last few weeks – could he be one of the ‘main men’ to front the new Mercurial Vapor VIII when it launches next year?