After their big reveal last week, we’ve seen an overwhelmingly positive response to the American brand Warrior’s debut boot designs!
Whilst we’re seeing more favour fall on the side of the classically-inspired Skreamer K-lite, the flagship 206-gram S-lite has seen it’s fair share of admirers, too.
And speaking of admirers, the Warrior Skreamer S-lite was put in full view of the public last week, as Warrior took to the streets to promote their new boots in some of the biggest cities around the world.
Marking the launch of their new footwear in considerable style, Warrior let loose teams in Seville, Madrid, Sydney, London and Manchester, armed with giant projectors.
In a move similar to adidas welcoming Leo Messi to New York with a giant projection of the F50, Warrior’s dynamic display put giant-sized images of the Skreamer onto the side of famous buildings around the world.
With no marquee players (for now…) we’ve got to doff our caps to the team at Warrior for getting creative with their advertising!
What do you think to Warrior’s introduction to the boot market?
Let us know in the comments!