VIDEO: WRITE THE FUTURE – THE MAKING OF

Having burst onto the world wide web with aplomb last night, the new Nike Write the Future ad has got the world talking!

httpvh://www.youtube.com/watch?v=Oa5gUpeIAZ8

So before it receives it’s full television debut on Saturday in the ads during the Champions League Final, we thought we’d share this exciting video with you, courtesy of our good friends at Nike Football.

The behind the scenes webisode features some exclusive camera time with Wayne Rooney and Didier Drogba chatting about not just the filing of the commercial, but also how their futures have been written from big matches in the past!


Rooney-making-of-write-the-future

As well as featuring most of the new Write the Future ad in and amongst it'  there’s some neat insights into how they filmed the ad, including showing the empty stadiums that were used, and the players keeping warm in between shots!

Also, the ad spends a little (and we do mean a little) more time on the boots of the players and their Elite Series Football Boots. Something you might have missed in the full ad is that Drogba is still wearing his Nike product (RED) laces in his Mercurial Vapor Superfly II Elites!

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2 Comments

  • Hmm… Almost forgot that Nike had bought Umbro till I saw this commercial. Adidas and Puma logos are missing as expected though… Lol.

  • A bit of a blunder from Nike because Ronaldinho isn’t in the Brazil squad! He’s only on standby. So it’s near impossible for him to feature at the World Cup!

    I guess they don’t have Dunga’s phone number to check if he’s even going to be involved this summer before they release the ad in front of million’s worldwide!

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