Video | Unfollow feat. Lionel Messi

‘Unfollow’ is a new 60 second film from adidas that builds on the recent launch of ‘Create Your Own Game.’

Adored and followed by fans all over the world, Leo Messi has received the highest accolades from those both inside and outside the game. But football has changed and this video sets the scene for Messi’s challenge to the next generation of creators. To them, he is no longer a hero – he is the competition.

In a world that is full of followers, adidas is reaching out to those who can be bold enough to stand out. The video is a call to arms for those who defy the norm. To make a difference in the changing game of today, don’t be like Leo Messi, take from him and create something new.

Sport today isn’t about standing by and watching others people’s greatness. It’s finding your own path, and removing any obstacle in the way to reach it.