Puma’s ‘What’s in Your Nature’ campaign has roared to life at the start of 2013, and is hitting it’s stride just in time for the start of the Africa Cup of Nations this weekend.
And, as the undisputed Kings of African football, Puma are going to be leveraging their status as sponsor to some of the tournament’s biggest teams to create exclusive content from inside the camps of Ivory Coast, Ghana and more.
After the dramatic underdog victory of Zambia in last year’s Orange Africa Cup of Nations, expectations for this year’s tournament will be higher than ever – and none more so than in Ivory Coast, who suffered heartbreak in the final last year.
Thanks to their privileged position as a partner to the federation, Puma caught up with some of Ivory Coast’s biggest stars inside their training camp to grab a few quick words – and it’s clear they’re up for making up for last year’s disappointment!
With stars like Toure, Eboue and Drogba can Ivory Coast live up to their billing in South Africa over the next few weeks?
Let us know in the comments!