VIDEO: ETO’O & BOLT UNVEIL THE LIGHTNING

Now here’s something we’ve not had a little while – a fun viral for a new football boot!

After the World Cup, it all went a little bit quiet, but here’s Puma to save the day with the official reveal video for the Puma v1.10 SL Lightning!

Carrying on from the teaser we shared with you last week, the video is a light-hearted back and forth between the two biggest names on Puma’s roster chatting about the new Puma v1.10 SL Lightning, while Puma’s graphic design team go to town in the background with loads of fun visual effects like diamonds falling out of the new football boots and balloons carrying the new Lightning about the screen.

There’s very little in terms of information on the boot itself, but it’s a good bit of fun and seems to set up the idea that we’ll see Eto’o debut the Puma v1.10 SL Lightning in Inter Milan’s season opener against Bologna later this month!

We’ll be interested to see if the Cameroon ace sticks with the Lightning after his football boot swapping antics of last season – changing constantly between the Puma v1.10 and the v1.08, and even avoiding the Tricks range at the World Cup!

And of course, we’re glad to see Puma finally giving the v1.10 SL the coverage it deserves after such a low-profile launch!


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