Reebok has revealed the first in a series of three new advertisements entitled ‘Play Responsibly’ to celebrate their most powerful ever football boot – the Reebok Valde.'
In the ads, Barcelona and France striker Thierry Henry is sensationally shown destroying everything from cars to buildings with a series of explosive strikes!
The dramatic ads, shot in Spain, show France’s all-time greatest goal scorer filmed using cutting-edge Hollywood special effects to vividly bring to life the power of the Valde boot.
Watch the video in the Footy Boots Video section.
Henry obviously had a laugh in front of the camera’s saying:
I had a great time making the ad – I’ve done many things with a football on the pitch but this is the first time I’ve used one to explode cars – a bit like being on the set of an action film!' It was a really fun, and an interesting way of showing the real benefits of this Power Unit boot technology.
Joining him on the set were the Reebok Ambassadors, a team of young amateur footballers who won Reebok Valde boot deals via a European-wide competition. They were given exclusive behind-the-scenes access to the Valde shoot, as well as being officially presented with their first pair of Reebok Valde boots by Thierry Henry.
Roy Gardner, VP Marketing Reebok Europe said:
You can order the Reebok Valde Pro football boot by clicking here
They look absolutely repulsive
Did Thierry really do that?
That’s awesome!
Good to see Reebok out there doing something.
Perhaps it might have been better to have video on or just after the boots were released but still well worth it.
As for Thierry, he’s gone from Va Va Voom to Va Va Boom!
(I’m here all week).
I don’t mind the colourway too much, it’s pretty distinctive and is bold enough to go with plenty of kits!
As for the ads, they’re pretty funny and it’s great to see reebok reminding the world they’ve got some massive players on their books!
the white/blue ones look loads better.
Did I read the story out of interest in the boots, no.. Most people are interested in seeing thierry henry back on the big screen.. These boots are little hideaous but a new color may change it..
new slogan for reebok’s andriy shevchenko…i was what i was