Reebok has revealed the first in a series of three new advertisements entitled ‘Play Responsibly’ to celebrate their most powerful ever football boot – the Reebok Valde.'
In the ads, Barcelona and France striker Thierry Henry is sensationally shown destroying everything from cars to buildings with a series of explosive strikes!
The dramatic ads, shot in Spain, show France’s all-time greatest goal scorer filmed using cutting-edge Hollywood special effects to vividly bring to life the power of the Valde boot.
Watch the video in the Footy Boots Video section.
Henry obviously had a laugh in front of the camera’s saying:
I had a great time making the ad – I’ve done many things with a football on the pitch but this is the first time I’ve used one to explode cars – a bit like being on the set of an action film!' It was a really fun, and an interesting way of showing the real benefits of this Power Unit boot technology.
Joining him on the set were the Reebok Ambassadors, a team of young amateur footballers who won Reebok Valde boot deals via a European-wide competition. They were given exclusive behind-the-scenes access to the Valde shoot, as well as being officially presented with their first pair of Reebok Valde boots by Thierry Henry.
Roy Gardner, VP Marketing Reebok Europe said:
You can order the Reebok Valde Pro football boot by clicking here