Sharp-eyed Footy Boots eaders will undoubtedly have noticed that, despite the build up surrounding the new Reebok Instante boots, being launched at the Uefa Champions League final – only half the players that were supposed to be wearing them actually were.
Giggs wore the blue pair, Henry was due to wear the black and yellow version
Whilst Ryan Giggs and Thierry Henry both pledged their support in the viral video to promote the newest boot from the Bolton-based company, Mr Henry opted not to debut the Instante in Rome, and to add further insult to injury, didn’t even wear the second newest model (the Valde Pro), opting for the Sprintfit Lite Pro in white and red.
Unfortunately, Thierry’s management company haven’t been back in touch (though the chances of them ever replying to my ‘@hotmail.com‘ email address were always minimal!) so we can only hazard a few guesses as to why the Barcelona superstar felt the Instante’s were lacking in a little Va-va-voom.
I can understand Henry preferring the Sprintfit Lite’s over the Valde Pro’s, they’re sort of the Mercurial Vapor to the Total 90, speed rather than power, and opting to have Henry model them in their explosive advert was probably just Reebok exploiting (arguably) their most recognisable player.
Henry recently starred in a video for the Valde Pro
The Instante, however, looks like it’s cut from the same cloth as the Sprintfit series; i.e. Ultra-light synthetic upper, no lace cover, emphasis on technology – so it would have to be something pretty fundamental, like the fit of the boot, that would stop Henry wearing it – and after reading comments from Footy Boots community members like ‘ollie‘ who mentioned different fits between the adiPure I’s and II‘s it’s not a stretch to think it could be something like that.
However, given that this was such a big event for Reebok, should Henry have honoured his agreement with his sponsors? After all the effort that went in to the videos of Giggs & Henry; has Reebok been left with egg on their face after the boot was only good enough for one of the players (and, sorry to bring it up Reds fans – the player on the losing team)?
Or does this send a different message to you? Like the idea that brands constantly tout the idea of ‘working closely’ and ‘developing’ products with the biggest players in the game, when this time it seems it wasn’t the case.
Henry’s relationship with Reebok won’t go up in flames, will it?
I’d like to give both parties the benefit of the doubt. As Henry was coming back from a slight injury, it’s understandable that he’d want to be as comfortable as possible, and playing in the boots he’s played in for most of the season would probably be the best thing to do for his mindset on the biggest stage for club football.
I’d also like to think that Reebok understood any concerns about the fit/performance of the boot and wanted the best for their relationship with their player – despite the cost it might have to their reputation…and to think – some people think I’m naive and idealistic!