There’s no shortage of high-flash, big budget ads in the run up to the World Cup – so how about something a little more understated?

Lucozade’s new ad starts with two men running through the woods with nothing but a handycam – it’s all a bit ‘Blair Witch Project’ until the camera starts to catch glimpses of a football pitch.

As they get closer, the camera focuses in on England star Steven Gerrard, wearing his adidas Predator_X football boots, taking some practice shots.

After downing some Lucozade, the Liverpool captain lashes a fearsome drive that powers through the net – before turning his attention to the intrepid cameramen!

What do you think of the ad – drop us a comment below!

Receive exclusive content and the latest football boot news. Just click onto Facebook or to join the leading community for footballers who care for what they wear!

More from Kyle Elliot

THE TRUTH BEHIND THE ADISONIC turns myth-busters on the hunt for a mysterious new boot that's...
Read More