There’s no shortage of high-flash, big budget ads in the run up to the World Cup – so how about something a little more understated?

Lucozade’s new ad starts with two men running through the woods with nothing but a handycam – it’s all a bit ‘Blair Witch Project’ until the camera starts to catch glimpses of a football pitch.

As they get closer, the camera focuses in on England star Steven Gerrard, wearing his adidas Predator_X football boots, taking some practice shots.

After downing some Lucozade, the Liverpool captain lashes a fearsome drive that powers through the net – before turning his attention to the intrepid cameramen!

What do you think of the ad – drop us a comment below!

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