Sports equipment retailer Sports Direct has apologised for selling a shirt mocking the Hillsborough disaster.
Tributes laid at the Hillsborough Stadium for their 20th Anniversary.
A fan bought a football shirt printed at Sports Direct which cruelly mocked the Hillsborough disaster.
The shirt featured the figure 96, a reference to the number of Liverpool fans who died in the 1989 disaster. Below the number the slogan ‘Not Enough’ was printed, whilst above the number a further abbreviated insult “YSB” was directed at Liverpool fans.
The shopper bragged about the shirt on Facebook, potentially exposing the vile message globally, which alerted media attention to the sale.
Sports Direct have since changed their shirt printing policy, preventing furture shirts being printed wth such messages.
' Sports Direct has been notified that an extremely offensive and wholly inappropriate football shirt was printed at one of its stores. The store assistant printed this unknowingly and has been deeply shocked upon being notified of the significance of this and the upset caused.
As a result, Sports Direct has taken immediate action and changed the administration policy' for printing football shirts across its store network. With immediate effect, it will only allow printing of' current football players names and numbers on football shirts.
Sports Direct has contacted Facebook to request the urgent withdrawal of this deeply offensive image from the individual’s Facebook page, and is very apologetic for this spiteful and abusive shirt.