To complete what has been a busy week for Umbro, we thought we’d share these interesting images with you.
First off, don’t panic. This isn’t a new boot that has slipped under the radar and it’s not going in to production anytime soon.
Instead, this is one design that has put forward by students from the Royal College of Art who’ve been working with Umbro recently at their design studio in Manchester’s Northern Quarter.
Last year, Umbro asked students at the College to come up with ideas based around sport, technology and Britishness, with the results being understandably varied.
The exact brief was: Umbro believes the brand reflects and glorifies British heritage. What does this mean in 2009 and does Umbro need to re-adjust their vision to come into line with what “Britishness” actually means now?
The best projects were developed and displayed at the Dale Street studio. Obviously, these ideas are a long way from the football boots and sportswear that Umbro currently produce but there are some links between the two if you look close enough.
Whether it’s football boots produced using the same technique as that which goes into making cars, or jumpers that make it easier to explain the offside rule, this collection from the RCA underlines just how much football is ingrained into our culture.