#TBT June 2006 | Nike put the St George’s Cross on Wayne Rooney
Ahead of England’s second game of the 2006 World Cup, Nike featured this poster on one of the most viewed billboards in the UK, the M4 motorway between London and Heathrow airport.
The idea behind the poster was influenced by Rooney’s goal celebration – arms out wide in celebration.
Although the campaign caused a bit of a stir at the time, there is no doubt it was a marketing success.
Happy St George’s Day!