Nike’s ‘Who is Superfly’ campaign has somewhat fizzled out towards the end of the season. Having leapt out the blocks with the backing of Ibrahimovic, Walcott, Ozil and Lennon, the Superfly III‘s primary campaign never reached a satisfying conclusion!
But, as always Nike can count on Cristiano Ronaldo. Seemingly dragging the campaign back to life by it’s laces, the lifelong Mercurial Man returns in this latest ad.
Despite missing out on the league title and the Champions League final this year, it’s hardly been an unproductive one for Cristiano Ronaldo. As well as securing the Copa del Rey for Real with a marvellous headed effort, the Number 7 also smashed the record for most goals scored in a season with a tally of 53 in all competitions!
To honour this unparalleled achievement, Nike have teamed up with the Portuguese speedster to create a brand new video. Similar in ways to the now-year-old classic ‘Write the Future’ event, the 43 second long clip starts with the former Manchester United man in his national team kit, peeling away from his marker and embarking on a sprint to get into position.
Along the way to the 18 yard box, the focus shifts onto the Superfly III on Ronnie’s feet and the stadium is replaced with neon lightning flashes and luminous backgrounds that have characterised Nike’s campaign for their new speed football boots.
The ad careens along, cramming loads of cool camera tricks into it’s short run-time and interspersing comments from fans on the Nike Football Facebook page for good measure.
Unlike the Simpsons-starring Write the Future ad from the World Cup, this ad finishes up with the outcome in little doubt as Ronaldo skims a touch off the outside of his Superfly III and hammers the ball home!
One question we have, though, is why is CR7 not in the Nike CR Safari? We’d have to guess that this video was filmed before the launch Ronaldo’s new signature football boots, and had to remain versatile as to when it would be used.
What do you think of this new video?
Let us know in the comments!