Adidas looked back at their financial quarter today and revealed that sales of the Reebok brand increased for the first time the since the German brand bought Bolton-based manufacturers'  back in January 2006.

Reebok Football Boots

More specifically, sales increased for the first time ever in the North American territory by 4% – which might not sound like much, but when you’re a company like adidas that deals in billions, that’s great news for what otherwise was a tough financial year.

Other financial news from the adidas camp indicated that despite seeing a 53% drop in operating profit (thanks in part to the recession) they turned in an increase of 141% in net cash, to see them finish the quarter with record turnover.

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