Adidas looked back at their financial quarter today and revealed that sales of the Reebok brand increased for the first time the since the German brand bought Bolton-based manufacturers' back in January 2006.
More specifically, sales increased for the first time ever in the North American territory by 4% – which might not sound like much, but when you’re a company like adidas that deals in billions, that’s great news for what otherwise was a tough financial year.
Other financial news from the adidas camp indicated that despite seeing a 53% drop in operating profit (thanks in part to the recession) they turned in an increase of 141% in net cash, to see them finish the quarter with record turnover.
Anything new coming from Reebok? Maybe a new Speed boot?