Real Madrid have unveiled their new 09/10 Champions League away kit made by Adidas.
The main difference compared to their league away kit is the appearance of a Spanish flag above the Santiago Bernabeu crest, the golden Adidas stripes and logo and a round collar. The symbol, which represents the Santiago Bernabeu Stadium, is a tribute to Real Madrid and its football sanctuary.
It is a stage that has witnessed Real Madrid’s glorious accomplishments in sports and it reflects the essence and grandeur of the club. It will also host the final of this year’s Champions League final.
Also on the Champions League shirts are the traditional tributes to the European Cup and the nine titles won by Real Madrid and golden stripes and Adidas logo representing the golden days of Real Madrid and a retro-style round collar as a tribute to the shirt worn by Don Alfredo di Stefano, considered to be the best Real Madrid player of all time. These design details indicate the Club’s desire to recollect its glorious past with the goal of recovering the essence of the club to confront the future with the highest assurance of success.
The new Real Madrid away shirt has been designed to win. To gain in speed, in perspiration and in comfort. The secret lies in the incorporation of innovative textile technologies by adidas: Flow Mapping (new generation ClimaCool) and ForMotion that provide increased lightness, mobility and perspirability (new word there from adidas!).
Flow mapping technology increases air flow to provide more ventilation, thus guaranteeing maximum absorption and moisture transfer.' After studying the “body map,” mesh inserts were added to increase ventilation in the areas of the body that produce the most heat. The new radical cuts and three-dimensional design optimize fit and player comfort, providing for total freedom of movement.
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By James Bailey