Puma launches v1.08 football boot campaign at African Cup of Nations

Football boot brand Puma will promote its new v1.08 football boot by sponsoring Eurosport’s television coverage of the African Cup of Nations football tournament.

Puma will run a futuristic, animation-led campaign during the biennial tournament, which runs from January 20 to February 10 in Ghana.

The football boot brand’s “Until then…” campaign positions the new football boots as an extension of super human powers – the concept being that until humans have bionic powers, the v1.08 are the best football boots available for on-field performance.

View the “Until then” video and the “Until then” behind the scenes video on our Football Boots TV player.puma-v-108
All 32 matches of the tournament, which features world-class players including Samuel Eto’o, Didier Drogba, Frederic Kanoute and Michael Essien, will be broadcast live on Eurosport or Eurosport 2.

Jacques Raynaud, vice-chairman of Eurosport, said: “[The African Cup of Nations] is now a leading event in the global sporting calendar and will provide a strong environment for Puma to reach young, passionate football fans.”

Click here to read about the Puma v.108

Click here to order the Puma V1.08

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