Puma announced today it has signed a long-term contract extension with the Swiss Football Association, retaining them as supplier of kits, replica and fan merchandise for another 4 years.
Puma announced the extension of the deal at the reveal of the new Switzerland Home Shirt 2012-2013 which the promising Swiss side will wear at the upcoming European Championships.
The term of the new agreement will also take in the 2014 World Cup and 2016 Euros, too.
Part of the Power 12 range of PUMA kits that includes Italy, Uruguay, Czech Republic and Austria, the Switzerland kit is unique as it incorporates the Swiss flag on the shirt, shorts and socks, in addition to the SFV badge.' Engineered mesh at the front of the shirt increases breathability and a technical fabric greatly improves moisture wicking tendencies.
Continuing with a partnership that started in 1998, PUMA will remain the official supplier of playing kits, training and representation apparel and equipment for all associated Swiss national teams, including the National A, Youth, Women's and Futsal teams.' PUMA will also extend its active partnerships of various SFV grass roots and youth initiatives, including the Credit Suisse Football Academies.
Franz Koch, CEO of PUMA SE said,
“We are delighted to extend and deepen our partnership with the Swiss Football Association.' The SFV's work and commitment to the development of football at all levels in Switzerland is very impressive, evidenced by both the Switzerland U17 team winning the FIFA U-17 World Cup last year and the U21 team reaching the final of the UEFA U21 Championship earlier this year.' We are proud to be associated with SFV, as they strive to build on these successes in the coming years.ĹĄ
In addition to the SFV, PUMA also partners with Swiss international players Johan Djourou, Stephan Lichtsteiner, Diego Benaglio and ' Xavier Margairaz.
What do you think of the deal and the new Switzerland Home Shirt 2012-2013?