Puma have come up with an innovative way of reducing waste – replacing the traditional shoe box with a bag!


On the face of it, receiving your new football boots in a bag instead of a box doesn’t sound that innovative, or ‘eco-friendly’ but, Puma’s new packaging will reduce the paper used for shoeboxes by 65% and carbon emissions by 10 tons per year. Pretty outstanding.

Instead of boxing football boots, trainers and other shoes, a bag will tightly wrap an interior cardboard scaffolding reducing cardboard use by 65%. Additionally, there will be no laminated cardboard, no tissue paper and no need to carry it in a plastic bag.

You should expect to see your new football boots arriving in these ‘clever little bags’ next year.

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  1. says: marcello

    great idea and i think puma have done a great job with the video, which they don’t usually have that good of videos.

    but what about when stores need to stack lots of shoeboxes on top of each other in storage? i would imagine the bags might not work so well for this and might be a bit unstable.

    also, when they said how much time they put into designing the bags, i coudnt help but think they couldve used that time a little better

  2. says: Fifinho

    Great idea performed with great execution with a great little video to go along with it!! Absolutely loving this initiative by PUMA and can’t wait to see other brands follow suit.

    P.S. I also liked the “paw print” pun in the video, well played 😉 haha

  3. says: shiv

    I think the industry is heading for more environmentally-friendly materials-look at the nike world cup shirs, now a clever little bag, love it 😉
    good work puma!

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