Puma have come up with an innovative way of reducing waste – replacing the traditional shoe box with a bag!
On the face of it, receiving your new football boots in a bag instead of a box doesn’t sound that innovative, or ‘eco-friendly’ but, Puma’s new packaging will reduce the paper used for shoeboxes by 65% and carbon emissions by 10 tons per year. Pretty outstanding.
Instead of boxing football boots, trainers and other shoes, a bag will tightly wrap an interior cardboard scaffolding reducing cardboard use by 65%. Additionally, there will be no laminated cardboard, no tissue paper and no need to carry it in a plastic bag.
You should expect to see your new football boots arriving in these ‘clever little bags’ next year.