PUMA has launched the all new PowerCat 1.10 football boot which is the German brand’s successor to the v-Konstrukt series. It’s the first major release of 2010 and it’s bound to bring added interest to the ‘Power boot’ category, currently dominated by the likes of adidas and Nike.
Following on from the v1.10, which got a pretty rough ride on release but has risen up the charts in recent weeks due to some better thought out colourways, the PowerCat aims to marry engineering and comfort.
The boot comes in a Black / White / Wild Lime colourway and undoubtedly most attention will focus on the injected 3D PUMA Power Shooting Technology, located in the boot’s kicking area. This new feature increases shooting power whilst maintaining the ball’s touch and feel.
Due to its extremely high rebound properties, the PUMA 3D PST does not absorb the typical amount of energy felt upon ball impact and releases more power with every shot.
The kicking area is increased thanks to the off-centred lacing system and the PUMA PowerLast follows the foot’s natural contours allowing it to mould to the player’s foot and provide a glove like fit.
Made from super soft K-Leather, these boots provide ultimate comfort for the athlete. The PowerCat 1.10 not only provides great protection, power and comfort – through the blade stud configuration the player will also experience smooth ground penetration and pressure distribution whilst still being able to move around quickly.
The PowerCat 1.10 will make its global debut on football pitches around the world on Saturday and is expected to be worn by the likes of Michael Carrick, Nemanja Vidic and Wayne Hennessey.
A second colourway of White / Puma Royal / Team Gold is planned in March.