Introducing the Puma King XL, the relaunched football boot from Puma celebrates 40 years of existence.

There are few football boots that stand the test of time and have an iconic reputation. Football boots that have been adorned by some of the best footballers the world has ever seen, football boots that are as highly rated today as they were decades ago. When you think of this select group of football boots, the Puma King proudly stands as one of the legends in football boots.


Puma King XL

The Puma King celebrates its 40th birthday this year. First introduced in 1968 as the “King Eus’©bio” to honour Portugal’s legendary Mozambican-born soccer star Eus’©bio da Silva Ferreira who was the top scorer at the 1966 World Cup.

Over the years, the King became a legend and was worn by legends. The world’s greatest football stars wore the King including Eus’©bio, Brazil’s Pele, Argentina’s Maradona and Dutch maestro Johan Cruyff.

This month the Puma King will be re-launched worldwide with a limited edition collection to celebrate its 40th birthday and will be worn on-field at Euro 2008 by Italy’s Massimo Oddo and Germany’s Thomas Hitzlsperger.

The Puma King was born when Eus’©bio, after scoring nine goals at the 1966 World Cup, worked with Puma to develop a signature football boot which debuted two years later.

It featured increased ankle protection, soft, subtle leather and exceptional ball control. The appeal of the Puma King and the marketing around it was so powerful that consumers were no longer purchasing just a product – but a state of mind and a sporting image as well.

Worn by Eus’©bio, Pele, Maradona and Cruyff, the football boot became synonymous with reliability and success, selling millions of pairs over the past four decades.

The Puma King will be relaunched worldwide in May and the limited edition Puma line will be available in a special Rio red colourway with gold trim inspired by ruby, the traditional 40th wedding anniversary gift.

The Rio red colour is also seen in the national flag of Portugal, the country Eus’©bio represented at the World Cup. The special collection will be printed with the years “1968-2008” under the iconic King logo to recognize the 40th anniversary of the Puma King.

For the traditionalists amongst you the black-white King collection will arrive in stores one month later. The football boots will feature MCMLXVII logo on the sole.

puma king xl

Puma King XL Tech Spec

The Puma King XL (XL stands for Roman numeral “40”) football boot stands for quality, heritage and tradition. The newest edition includes classic lines and traditional styling, but with updated materials, enhanced features and new design details.

Puma king xl gold

KBPKWith raised bead line, toe overlay and lateral stability insert inspired by the Eus’©bio boot 40 years ago, the new King XL is executed with today’s best production technology. Super-soft, ultra-thin full-grain leather is complemented by a high-density silicon heel counter and conical firm ground stud construction for optimal stability and maneuverability.

The upper is embossed with a leaping cat logo on the vamp and King logo on the lateral side – with the limited edition version featuring the “Eus’©bio 68” signature.

The limited edition collection football boots will launch in selected store

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    1. says: Katie

      Ive just ordered these. They dont come into stock until tomorrow, and then it should only be a few days until i have a pair in my hands. Puma King were my first boots, that my dad used to buy me, cant wait to slip my foot back into a quality boot.
      I will let you know how they are.


  1. says: reynaldo

    ive got great repect for puma the plaeyrs
    impressed they didnt mention gianni rivera being 40 years since he too wearing puma won the euro 68 hahaha eusebio 10x better despiste losing to rivera 2x in da european club level hahaha
    still the best boots youll find in the market for some reason, i tend to like the oda puma king exec more they gyv a more classical edge but this looks like the perfect replica hahahaha

  2. says: Lee

    i have a pair of the blue and white ones. they are very stylish to say the least. also very very comfortable. they are also a more solid boot than most. most are very light, indurable and give more injuries. these are more solid

  3. says: danny boy

    i’m getting these in yellow, and black. ive already got the fake versions, the esitos, they are ok, give you good touch from balls in the air as because of the curved wide upper the ball tends to flick back towards you. this can be annying while doing kick ups, so try to use the tonge. the esitos are not leather and i’m looking forward to weari ng them as I’ve never worn leather boots before.

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