In a partnership now five years old, PUMA are once again marking Breast Cancer Awareness Month in October with a series of Pink releases, including the PUMA evoSPEED 1.3 – Project Pink Edition.
A major supporter of Women’s soccer in the US, PUMA have used their partnerships in the game to create ‘Project Pink’: every October, the brand has decked out kits, balls and – of course – football boots in Pink to help bring attention to the cause, and 2014 is no different.
The stunning PUMA evoSPEED 1.3 – Project Pink Edition is this season’s marquee release and will see a limited-run retail launch of 500 pairs, with all proceeds going to Breast Cancer charities.
PUMA call the main shade used on this evoSPEED 1.3 ‘Cam Pink’ – with a rich, metallic sheen a nice contrast to the Black Trim and branding.
There’s also plenty of nice details on the PUMA evoSPEED 1.3 – Project Pink Edition, too.
There’s a lighter pink ‘spatter’ that runs through the whole boot for a distinctive, graphic look.
PUMA have even outfitted the tongue with a stylish ‘EVOSPEED ONE POINT THREE 2014’ graphic that offers a nice contrast to the spray-paint pink spatters.
After a seemingly endless run of limited edition releases over the Summer, we might normally be a little jaded of them by now.
But as PUMA have come up with a great-looking pair of football boots that serve a worthy cause, we can’t help but give them a pass on these.
Retailing at $224.99 in the US and £155 in the UK, there’s a little bit of a premium on the PUMA evoSPEED 1.3 – Project Pink Edition. But, as each pair’s profit goes to charity, we’re sure we’ll see no lack of takers.
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