evoPOWER is almost upon us, and to bring the hype-train into the station Puma are launching a series of four teaser videos of their latest football boots in field testing.
Shot in Cloverfield-style ‘shaky-cam’, this series of virals begins with a duo of Puma-wearing staffers desperately trying to set up a radar dish, presumably to clock to the speed of a shot off the evoPOWER.
https://www.youtube.com/watch?v=obrRxo9YeHU
Not all goes to plan, though, as the resulting strike demolishes a good chunk of a nearby stadium, leaving the team to scarper – presumably wishing they had a couple of pairs of evoSPEEDs on hand!
The ‘found footage’ approach from the Big Cat is certainly a fun way of teasing the boot, and most definitely a step up from some of Puma’s virals, reminding us how much the brand has upped their game.
https://www.youtube.com/watch?v=6MM-KaDFW9o
With that in mind, we cant wait to see the finished product this time next week following the disguised releases of the evoPOWER Stampa and Camo over the last three weeks.
Also, we’re looking forward to seeing what else Puma will demolish with the boots over the remaining three virals!
