As was widely expected, PUMA has announced that it is to become the official supplier and official licensee of replica merchandise for Newcastle United.
The new deal will see PUMA supply team kit, replica kit and training equipment for two years starting from the beginning of the 2010/2011 season. And with the way things are going for the club right now in the Championship that could mean a high profile in the Premier League from the start of the new agreement.
In December last year, adidas announced that it was to end its association with the Tyneside club after 14 years.
Tony Ward, PUMA UK Managing Director said:
We are delighted to be embarking upon a two-season partnership with Newcastle United which will give PUMA great exposure throughout the football community. With innovative product, referencing Newcastle’s strong heritage, coupled with great service, we are confident of an excellent partnership.
Newcastle United is a club with a passionate and loyal fan base and we look forward to the start of the new season and the new kit making its first appearance.
Meanwhile, Birmingham City expect at least eight of their matches to be televised on the CCTV5 sports channel after their £7.8 million tie-up with Chinese sportswear brand Xtep.
