Puma ready a new boot launch with the help of Falcao

Since the barnstorming launch of the new King at the start of the year, aside from some killer colourways things have been a tiny bit quiet on the Puma front of late – but it looks like that’s all going to change this week!

The team at the Big Cat have started something big this week with the reveal of a teaser video, stating non-other than Atletico Madrid hot-shot Falcao!


Clocking in at just over 20 seconds, Puma’s viral video certainly gives nothing away – other than it will most likely involve Columbian star Falcao and a few barrels of paint! (Aside: what’s with sports brands and paint this month?)

However, the video description does make things a little less cryptic:

You never see evoSPEED coming. (It’s that fast.) The latest version? Well, let’s just say you’ll see it even less. It arrives very soon but until then, watch this.

Given the presence of Falcao, it’s fair to say Puma aren’t taking the smoke and mirrors approach – but we’re certainly excited to see what the have planned for the ad campaign, as it certainly looks different!

That wait to see the new speed boot in action won’t be a long one, mind you, as Puma lay out a clear date of May 2nd for the full reveal of their next big boot launch. Looking forward to it?

We can’t wait!

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  1. says: David

    It’s the new evospeed, which features a redesigned sole plate, the upper looks redesigned, and doesn’t look cheap like the current evospeed synthetic and towards the heel area on the instead it has puma written very similar to how on the vapors it has nike written on the heel

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