Adidas Predator V Adidas F50
‘Predator versus F50’ is a new Adidas campaign. It tells the story of two football clubs based on two Adidas football boots – Predator F.C. and F50 Club de F útbol.
The Predator Football Club features David Beckham, Michael Ballack, Kaká and Juan Román Riquelme among others (All Adidas Predator wearers), while the F50 Club de F útbol has stars such as Lionel Messi, Arjen Robben, Lukas Podolski and Fred in its side (All Adidas F50 wearers).
The campaign uses the two different football boots, Predator and +F50 TUNIT, signifying two unique styles of football.
The Adidas Predator stands for teamwork, determination and precision, whereas the F50 team embodies flair, flamboyance and speed. They both carry their own mottos.
Predator: ‘Every team needs a hero’
F50: ‘Every hero needs a team’.
Whilst this is quite clearly a marketing campaign for Adidas, which we are all likely to see as it is rolled out over the next few weeks, it does beg the question which is the better football boot?