American sportswear firm Pony have accused Nike of infringing on its trademarked chevron logo in Nike’s V for Victory campaign.
Sportswear firms spend fortunes on developing their brand and signature logo’s. Adidas – three stripes, Nike – tick, Puma – cat et, Footy-Boots.com, err football boot.
Brands vehemently protect their signature logo’s, as in the case of Pony who seem to have kicked out with their hind legs at Nike over a recent marketing campaign.
American sportswear brand Pony, use a chevron, or V as their logo. Back in the 90’s you may have seen their logo on a Spurs, West Ham or Southampton shirt when Pony invested in football.
Pony have taken umbrage to Nike’s recent use of a V in a campaign that features footballers Cesc Fabregas, Andrei Arshavin, Joe Cole, Claude Makalele and Didier Drogba. The campaign was to promote a jacket that featured a chevron design and the players who featured in the publicity shots made V signs at the camera.
As a result, Pony complain that Nike campaign imitates the chevron logo seen on Pony shoes and other products. Pony are seeking unspecified damages.