It won’t have come as much of a shock to you to have seen all the positive comments and gushing endorsements following the launch of the Nike Mercurial Superfly and MV V last week.
Nike are supremely adept at getting their message out via the media and staging the launch at Old Trafford with Cristiano Ronaldo on hand was a masterstroke.
But before we all take it as read that everything we’ve seen over the past few days on the new boots is 100% incontrovertible fact, I thought I’d have a go at adding my own spin to some of Nike’s claims on the Superfly.
185g sounds impressive but when you compare it to body weight, it’s not all that. Most pro’s weigh in at 80 kilos or thereabouts. As a percentage of that, the Superfly (£225) comes in at 0.23% while something like the Puma King XL (£85) at 310g is 0.38%. Using this example, Nike is looking for you to stump up an extra £140 so you can be 0.15% lighter. Far better I would have thought to use that money and join a gym so you can shift some real weight and see some serious on pitch results.
If you are a 15 stone Sunday morning player with a beer belly the size of Thurrock, do you seriously think that these boots will make you any quicker? Or certainly, quicker that it makes any, real difference? No, thought not. Let’s not forget, the Superfly was designed for the elite and priced for the masses. For them to work at that level, surely you must have a modicum of skill or pace in the first instance? True, you might ‘feel’ that you are quicker but there’s a whole lot of difference between perception and reality.
It sounds great in principle and I can see the attraction. But remember, this technology has been brought in from athletics – a non-contact sport, performed on a forgiving and responsive rubber-like surface in short bursts.' Football it aint. With more and more experts blaming more and more injuries on lightweight football boots, let’s hope for Nike’s sake that none of England’s Nike-clad finest are laid up with broken metatarsals in the run up to the 2010 World Cup.
It’s clear from many of your responses that you don’t like the Max Orange / Abyss / Silver colourway. However, you shouldn’t be shocked that Nike have used this colourway for their launch model, particularly as most of you agree that the Black / Yellow version (as exlcusively revealed by Footy Boots some weeks back) is far superior. In my opinion, and it is just an opinion, this is so you feel a need to purchase the Black / Yellow model when it comes out, therefore giving Nike a double dose of your hard earned cash. OK, you can call it basic retail strategy but it’s not as if Nike don’t have ‘previous’ with this sort of thing. 10 MV IV colourways in a year should tell you something.
Hey, I could be wrong about all of this. The Superfly could become the iconic boot of the 21st century and if so, I’ll gladly applaud its success. But I have my concerns. Concerns about Nike’s propaganda, their performance claims and the most definitely the price. So, should you purchase a pair of Superfly’s and are less impressed with the results or feel that what Nike has told you simply doesn’t stack up, comment below and I’ll ensure that' your views reach the ears of the people that matter……..your fellow punters.