OFFICIAL: NIKE CONFIRM ENGLAND KIT DEAL

After weeks of rumour and speculation, Nike and the English FA have this morning officially inked a new deal that will see the American brand become official partner to the England National football team.

Nike England Shirt

Replacing Umbro, who have ties with the England team dating back to the 1950’s, Nike will create kits for every England team, as well as training wear and more for men and women’s sides at every level.

A press release from the FA confirmed that England’s first kits to bear the Nike Swoosh will be launched in Spring next year, as The FA marks its 150th anniversary.

Set to run for an initial five years, the agreement runs until 31 July 2018 – though Nike will have first refusal on renewal, based on their performance during their tenure.

The big-money deal will see Nike:

• Supply kit and match-balls to all of Club England’s 24 football teams at every level, including the men’s national teams, women’s, Futsal, disability and amateur.

• Sponsorship and support of St. George’s Park, the home of the National Football Centre in Burton-upon-Trent, which in addition to hosting the England Senior team will train and develop a generation of coaches, referees and medical staff every year.

• Supporting partner of Wembley Stadium, the home of English football.

• Supporting partner for The FA Cup, supplying match balls for games at each level of the world’s most famous club cup competition.


• Supply of product to The FA County FAs

FA General Secretary Alex Horne said: “I am delighted that The FA has secured this new wide-ranging and comprehensive partnership with Nike.

“It is an extremely exciting time for both parties with the opening of St. George’s Park this year and The FA’s 150th anniversary in 2013.

“I would also like to place on record our gratitude to Umbro and their significant contribution to the game, The FA and England teams, over a 60-year period.”

Nike Brand President Charlie Denson added: “The pride and passion of England fans is renowned throughout the football world and we are delighted to partner with The FA.

“We look forward to supporting England teams at every level with innovative product technology and playing our part to help develop the future of English football through our support of St. George’s Park.”

Nike’s push for marquee National team kit deals has seen them recently agree terms with the French football federation, in a deal worth reportedly upwards of €300m, and the England kit deal – though unreported at this juncture – will likely be similar to the £200m which Umbro paid the FA up until this year.

We’re sad to hear that this year’s England kits will be the last to bear the Umbro double-diamond, but at least the Cheadle -based brand will be going out on a high note.

Thanks Umbro, and here’s to seeing what Nike bring to the table.


Written By
More from Kyle Elliot

PURPLE & ORANGE UPDATE HEADED FOR PUMA EVOSPEED 1.2

Sergio Aguero will debut these gorgeous Blackberry / Orange / Rose evoSPEED...
Read More

5 Comments

  • Nike bastards, the americ*nts only want business, it was dumb for England to choose grubby yanks over their own. Nike is all about rubbish business, but Umbro will still be class. I will never wear Nike rubbish again, for they threw out over 80 years of English history to the dumps.

  • inevitable indeed, and not surprising. sucks from the design standpoint bc umbro had basically redesigned football fashion with the amazing “tailored” style. i suppose this, coupled with patriotism over a historic english brand’s demise, will make this decision quite unpopular. business-wise, i’d expect for nike to pay more than umbro did, contribute to making england win a damn competition already, and respect english history; it would be awful if for example something like the away kit for arsenal or barcelona’s new home or the all-blue-instead-of-tricolour france happened in england. (btw, if there was a minor sticking point to umbro was the small changing of colors of the english kit, by making shorts white or red).

Leave a Reply

Your email address will not be published. Required fields are marked *