Nike have kicked off 2014 in the same way they ended 2013 – at a pace few other brands can keep up with.
The American sportswear giant crowned off last year with two releases designed to get people talking in two different ways;' The Nike Tiempo Legend V as a rebirth of their most-storied boots, packed with new features and focusing on player comfort, and the Ordem – a match ball whose launch was clearly designed to detract from the launch of the official World Cup.
Far from a swipe at the Ordem, this latest match-ball is the most drastic overhaul in Nike’s match-ball design since the launch of the Omni five seasons ago, boasting air-flow channels and a new approach to panel shape and bonding.
It’s more than likely we’ll see this same technology used on next season’s Premier League, La Liga and Serie A match balls, so it’s well worth watching this handy video with Nike’s product designers to discover what else the Swoosh have packed into this release.
https://www.youtube.com/watch?v=pQOU4TO5WYA
Then, there’s the Tiempo Legend V – the most humble of Nike’s often-audacious boots in terms of styling (especially in the new Black / White / Silver colourway), the Tiempo is quietly brimming with features that make even the most modern boots a little green.
Putting player comfort and consistent performance at the top of the agenda, Nike’s designers tirelessly devoted countless hours to reducing stretch, improving boot strength and cutting down on water uptake.
https://www.youtube.com/watch?v=YsUnMoPADXQ
Both fascinating insights into two top-level products, these vids are mandatory watching for anyone who loves knowing the minutiae of football product as much as we do.
