Because one World Cup ad is never enough, Nike have launched Part Three in their ‘Risk Everything’ trilogy; a five-minute animated film that puts a team of their highest-profile players together in a bright and colourful battle to save us all from boring football.
When the world’s football teams are replaced by dull clones of ‘The Original’s – Nike stars Cristiano Ronaldo, Wayne Rooney, Neymar, David Luiz, Tim Howard, Andres Iniesta, Zlatan Ibrahimovic and Franck Ribery – football is turned into a grey game of efficient attacking and defending.
The Originals are forced into retirement – with several stars taking up new jobs that are sure to raise a smile – until a mysterious force (we won’t spoil the cameo) calls them back together for one last winner-takes-all game under the call to ‘Risk Everything’.
With the World Cup kicking off this week, the match up with the Clones takes place in Rio, natch, and becomes a dazzling display of skills and daring that really puts a bow on the fun and festive feel to the Nike ads for 2014.
As you can expect, there’s no shortage of drop-ins and easter eggs for fans of football and sport in general, so get comfy guys and gals – this one demands repeat viewings.
Is this the icing on the cake for World Cup ads, or does three virals for the tournament jump the shark a little?
Let us know in the comments!