With Nike’s Risk Everything ad well into the tens of millions of views on Youtube as we speak and the England squad set in stone, The Swoosh are letting their creativity flow with a series of three shorts made to embody how a trio of England stars Risk Everything’ on the pitch.
Wayne Rooney, Alex Oxlade-Chamberlain and Jack Wilshire are the Three Lions that get the chance to star in this mini-series of 15-second shorts that put transform the surroundings around the players to demonstrate their finest attributes.
‘Attempt the Unthinkable’ debuted the concept with Wayne Rooney, transforming his goal against Brazil last year into something even more spectacular.
As the opposition attempt to ‘Park the Bus’ (one of the cliches of the season), Rooney lets fly with his effort – showing that when you risk everything, it doesn’t matter what mode of transport is in the goalmouth.
‘The Ox’ is often described as one of the more ‘swashbuckling’ or ‘buccaneering’ members of the England set-up, thanks to his quick feet, pace and tenacity on and off the ball.
Fitting, then, that the Arsenal midfielder sees the pitch at the Maracana transformed to face off against a mighty kraken; only if he ‘Fears Nothing’ can he get the goal.
Tomorrow, we’re set to find out how Jack Wilshire ‘Never Plays it Safe’ in the final of the three videos.