After releasing one of the most daring and futuristic football boots in their history earlier this week, Nike are readressing the balance with the all-new Nike Premier.
Styled after some of the most iconic football boots in the American brand’s history, the Nike Premier is all about incredible touch and ball feel in a sleek, retro package.
Taking it’s design queues from Nike’s first ever football boot – a 1971 release simply called the ‘The Nike’ – and the 1994 Tiempo from the US World Cup (which has already inspired a boot or two, as you may recall) Nike say they ”Wanted the Premier to have a simple visual design but for it to be bold and, stylistically, carry a lot of Nike Football DNA.”
Something that’s definitely reflected in the cleat – beautiful black leather with a classic Nike swoosh on each side is definitely a style choice we can get behind, and is bold in it’s simplicity.
As for that lovely leather, in a first for Nike (that we know of), Nike have utilised goat leather for a soft, supple finish to the boot that will also honour their promise to phase out K-Leather from their products.
Nike say this isn’t a compromise, though – going as far as to say “The premium leather used for the upper sets the benchmark for softness and feel for leather-based boots”. Coming from the company that created the Tiempo Legend IV Elite, that’s a pretty bold statement.
“A lot of players will see the Nike Premier and be reminded of the early-to-mid 1990s. When they put the boot on and get out on the pitch, they will soon realize that this is a 21st century product.” – Phil McCartney, Vice-President of Nike Football Footwear
The soleplate is designed to be versatile, and offer excellent traction on a variety of services. The design also integrates a transitional flex across the forefoot, for superb give in the forefoot and stability in the midfoot and heel.
The Nike Premier also shares a surprising connection to the new Hypervenom – they’re both built off the same last (hard to believe, we know) – so both boots utilise the most anatomical fit Nike have ever created, putting nothing between your foot and consistently perfect ball contact.
Set to launch in North America June 1 and will be available elsewhere from July 1, did we mention the Nike Premier will also drop for under $100?
That’s right – $99.99 is the pricetag, and it’s certainly an appealing one for players who want a great all-around boot.
Let us know in the comments what you think of this new release from the Swoosh!