NIKE+ FOOTBALL BOOTS: ‘WATCH THIS SPACE’

It’s the news everyone’s been waiting for since the reveal of the adizero F50 miCoach – Nike have hinted that their Nike+ enabled football boots may be well into development.

Football Boots: Nike Superfly III - Metallic Purple

Talking to T3 Magazine, Nike’s SPARQ Performance Director Paul Winsper told those waiting on a pair of Nike+-enabled football boots to ‘watch this space’.

“We’ve successfully combined performance tracking technologies with running though five years of Nike+, clearly there are branches looking to further this – not necessarily in football, on this campus, that we won’t mention.”

Despite the slightly cryptic nature of his previous statement, Winsper went on to clarify to T3 that there was to be no uncertainty over what Nike aim to bring to the game over the coming months, “Are we going to bring Nike+ to other sports? That idea of taking professional expertise, professional athlete insight, delivering it to people though here or through a phone, absolutely, it’s an area that clearly has a massive future.”

Having been at the forefront of innovation in the world of football footwear for the best part of 15 years, Nike will likely have seen adidas’ emergence with a stat-tracking football boot as something of a failure.

But Winsper seems quietly confident, and Nike aren’t just going to release something for the sake of playing catch-up, teasing, “All you need to know is that when Nike does something, they tend to do it very, very well.”

How long do you think it will be before we get our very own ‘smart’ Mercurials?

What do you think Nike should focus on to out-do adidas?

Let us know in the comments!


5 Comments

  • Considering how long Nike+ has been around, I can’t believe Nike didn’t develop this for their football boots before Adidas.

    • miCoach has been around for just as long as Nike+ but the marketing was just not as good.  The first version of miCoach was only available when you bought a Samsung mobile phone and thats going back to 07/08.  I agree though…Nike have dropped the ball by sitting on the technology rather than progressing it like adidas.

  • “All you need to know is that when Nike does something, they tend to do it very, very well.”yeah, and very expensive..

  • I wouldn’t say copying since Nike had the technology for quite some time now but failed to the obvious and implement into its football boots. I have been using Nike+ to track my daily running for a couple of years and it surprises me that Nike never thought of implementing it to football boots sooner.

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