Nike and O2 are teaming up to create a digital sports club: Priority Sports. Delivered via mobile app, Priority Sports provides exclusive products, services and experiences driven by Nike and its strong connection to athletes, especially for O2’s 23m UK customers.

The goal behind Priority Sports is to inspire people to be more active and bring them closer to their sporting passion, via their mobile, wherever and whenever they are. The launch marks the evolution of O2 Priority, which has already brought Priority access to music, via Priority tickets and shopping, via Priority Moments.

Available from today, Priority Sports will be available for Android based phones at launch, and the app will include services and experiences like:

• Digital experiences:
– Exclusive access to the new Nike+ Running app for Android which allows athletes to stay motivated and track, measure, compare and share their runs, refreshed all the time

• Physical experiences:
– Access to Nike events, and athlete experiences, including, from launch, the likes of Paula Radcliffe, Premier League stars and training with Saracens rugby and more.
– Exclusive weekly Nike+ Run Clubs & Nike Training Clubs for Priority Sports members
– Opportunity to train at the Nike football Academy
– Dedicated 25% off all pitch hire at Lucozade Powerleague’s 44 5-aside centres nationwide

• Products & offers:
– 1,000 limited edition Ice Nike Fuelbands, only available online through Priority Sports
– Exclusive and advance Nike product releases
– Free shipping on all orders over £50

Priority Sports represents yet another way O2 reward the loyalty of their customers, with exclusive access to the things which really matter in customers’ lives, all centered around the phone. Smartphones are increasingly core to people’s lives, and new research released today shows this is inspiring people to be more active.

Speaking at the launch, marathon champion Paula Radcliffe said “Technology plays a huge part in enabling my training, and helps drive me forward. It can inspire and motivate, and the phone is increasingly at the centre of my life as I train and stay in touch.”

Are you on O2? If so, it’s time to get involved!

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