Last week saw the relaunch of Nike’s signature Nike iD service at a snow-covered ceremony at Niketown London on Oxford Circus.
Chelsea star John Obi Mikel was the focus of attention as he created his ideal football boots in a bespoke ID session with on-hand Nike design consultants .
Whipping up a custom pair of Nike T90 Laser III‘s, the powerful midfielder went for an understated black and white design with a splash of yellow on the Nike tick – not hugely dissimilar to the White/Black/Cyber colourway that launched earlier this year!
The focus of the changes to the Nike iD service are focused around tweaking performance in their football boots to give the athlete the ultimate edge over their opponent
Putting players at the mercy of the design consultants means that your boots of choice will always be the perfect fit for your foot. Even if your feet are wide, or different sizes; the design team at the Nike iD studio will make sure you have the best fitting football boots possible.
Players visiting the Boot Room at Nike Town London are able to work with the NIKEiD design consultants to create their own bespoke pair of football boots. They can get measured for the right width fitting, pick a sole plate to match a surface, then select material, colour and embroider a unique iD.
Boots and apparel are fully customizable in the following ways:
Available to all football boots
Four customizable sole plates
Traditional outdoor surfaces
Soft ground for wet conditions
Hard ground for hard, dry surfaces
Artificial ground designed specifically for play on artificial grass
Choose between wide and slim foot width to accommodate most foot shapes
Size 3.5UK up to Size 14UK
Unique to Nike Mercurial Vapor
Cushioned sock liner allows for a softer ride and reduced stud pressure
Or a Responsive sock liner that gives a slightly firmer feel for quicker reaction times
Choose to have your laces covered allowing for a cleaner striking surface
In store Boot Steamer
For those that are picking up their boots in store, a boot steamer is on hand that allows for the boot to be steam moulded to the wearers feet for ultimate comfort
Independent sizing for each foot as not every pair of feet are the same size which allows footballers to buy a pair of boots that are different sizes
Choose between wide and slim foot width to accommodate most foot shapes Size 5.5UK up to Size 12UK
Unique to Nike Total90 Laser III
Kangaroo leather for the more traditionalist (classic white or black)
Performance synthetic upper (choice of vibrant colours)
Adaptive Shotshield technology for instep and swerve kicking accuracy
Asymetric, anatomically engineered lacing system and tounge design for expanded ball-control surface that follows the natural lines of the foot to avoid unnatural restriction of movement
Nike Pro technology for support, protection and breathability
Dri-FIT fabric to wick away sweat and help keep you dry and comfortable
Choice of fitted (fits like a snug T-shirt) or tight fit
Four customisation options:
Choice of inspirational words or sports icon at front
Two-digit number or two characters at back
Sports icon at right shoulder
Two-digit number or two characters at left shoulder
NIKEiD Christmas Gift Card
For those looking for the perfect stocking filler this Christmas, Nike have released limited edition gift cards specifically for NIKEiD. The cards come in denominations of £20 all the way up to £400 and are available instore and from NikeiD.com.
Customers wishing to learn more about the NIKEiD experience should visit' www.NIKEiD.com.
We’ve been having some stunning suggestions coming in on our Adam Johnson Nike iD boots contest, so we know you guys have got high expectations for the new additions to the service – let us know what you think in the comments!