The Hypervenom range has scarcely hit store shelves across the world and already they’re starting to carve out a place in football boot history.
On the feet of Brasil starlet Neymar, they’ve had a hand in practically every goal that the seleção Brasileira has put away in the Confederations Cup this summer.
In fact, it’s hard to believe that we only heard the name for the first time a month or so ago; the whole Hypervenom range seems to have slotted into the Nike silo so easily.
The whole boot concept, aesthetic and ethos seems so bold, emphatic and unmistakably Nike, it’s no surprise that that is no co-incidence.
In this video from the Swoosh, we get a little bit of insight into what brought the Hypervevom Phantom to life – from design, to player feedback, to the overarching themes that tie the boot together.