Nike F.C.:We Don’t Play Football, We Live It

Nike FC - We Don't Play Football

Whenever Nike’s lifestyle and football worlds collide, we can’t help but get a little excited, and with the new Nike F.C. range, that excitement is more than a little well-founded.

Taking a number of the Swoosh’s lifestyle staples, Nike F.C. gives the American apparel brand an excuse to enfuse these existing classics with some football-themed twists.

Nike FC - Neymar - Glory Tee

A nod to a classic shirt in the stitching, or a logo inspired by a famous crest, the Nike F.C. range blends football and fashion in a way that makes the result neigh-on irressistable.

As well as great looking set of duds, the collection marks twenty years of Nike Football being at the top of their game; from the USA ’94 to Brazil this summer.

Nike FC - Glory Tee

The official brief for Nike F.C. says:

In 1994 during a sunny afternoon in Pasadena, California, a statement was made ” glory is granted to those who risk everything.

From that point on players such as Luis Figo, Fabio Cannavaro and Ronaldo exemplified that style, daring to do whatever it took to bring victory to their teams and nations. To honor the all-or-nothing approach of these athletes, Nike introduces Nike F.C. ” not just a collection but also a badge of honor representing passion, talent, irreverence and most of all the willingness to put it all on the line.

Sem risco não há vitória“, the Nike F.C. motto, translates to “without risk there is no victory.”

Nike FC - Wilshire N98

Inspired by the aforementioned legends, current players like Neymar Jr., Jack Wilshere and Dani Osvaldo keep the torch burning through brilliant play, ferocious tenacity and relentless resilience.

Since 1998, the Nike N98 Jacket has played a starring roll in football history. First worn by Ronaldo, prior to stepping onto the field for Brasil, the jacket is now worn with pride by footballers worldwide.

Now evolved, with a lowered collar and updated hem design for a modern look, the Nike F.C. N98 Jacket extends the story of the iconic garment.

Nike FC - Tiempo '94


The Nike F.C. Glory Tee was inspired by the legends of Brasil after the epic 1994 championship. Team loyalty shines through metallic details on the front and back. A taped vented hem connects the tee design to the uniforms worn on pitch, and wis worn by Neymar in the promo images for the line.

Other notable items in the collection that define the look of football include the Nike F.C. Saturday Jacket and the Nike F.C. Tiempo 94 – the latter of which comes in both black or white with gold Nike branding. And are also the hypest non-football boot footwear you’ll buy this year.

The Nike Sportswear Nike F.C. Collection will be available on on April 14, and select Nike Sportswear retailers beginning April 17.

What’s your thoughts on the Nike F.C. line up?

Perfect World Cup-watching garms or not something you’re interested in?

Let us know in the comments!

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