Nike Confirm England Kit Deal Extension

nike extend england kit deal

Nike and the English FA have agreed on a bumper deal to extend the current kit deal for a further 12 years.

England and Nike seal deal, thought to be £400m.

England Kit 2016 Neck

The deal, estimated to be £33m a year, see’s England come close to the £38m income Germany and France receive for kit deals.

However, Nike only offered this package based on England signing for 12 years, four years longer than a similar deal for France. By 2030, when this deal expires, £33m a year will be a bargain figure for Nike to pay.

Nike are thought to have offered large incentives for England if they do well, plus contingency clauses if they fail to qualify for major tournaments.


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6 Comments

  1. says: LG

    Being that Nike owns Umbro and are planning to sell the Manchester based company soon. They are taking the two biggest kits that Umbro supply in the process. Good/Ruthless business on Nike’s end…. poor Umbro.

  2. says: Timothy Sou

    i will sure miss the diamond logo on the england shirts……the thing i like about umbro is that the shirts that you buy are exactly the ones that the players wear. there is no replica or authentic versions like nike and adidas

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