The World Cup is almost upon us, now it’s time to get serious!
The internet’s been all a-flurry with rumours of what Nike will do for this year’s FIFA World Cup after the outstanding job they did on their EC2008 range 2 years ago.
And with that – the wait is finally over… Revealing the Nike Elite Series!
The full range in the Nike Elite Series
The Elite Series takes the 4 Main Silos of the Nike Football Boot Range and fine-tunes them to the very top of their game by enhancing them in 3 Key areas:
Nike designers have reduced the weight of each boot so players can perform at their best. Lightweight construction, intricate engineering, carbon-enforced strength and high contrast colours distinguish the boots.
Nike have taken a different approach marketing this aspect than they have with the Nike Superfly II – Rather than putting the emphasis on speed, Nike are really pushing that these Elite Series football boots will be lighter in the last 15 minutes of a game, when the heavy legs have started to set in.
As mentioned in the Superfly II specs, Nike believe that by putting two contrast colours together to give a ‘Flicker’ effect, it’s easier to guide a pass into a team-mates feet.
Really putting their money where their mouth is, Nike have splashed this controversial colourway across all their Elite Series of football boots!
The high contrast colours (Metallic Mach Purple and Total Orange) are engineered together for enhanced visibility. For a footballer this unique combination is designed to increase visual performance enabling them to quickly spot their team-mates and execute a game-changing pass.
An average person˘ vision is 99% peripheral. Under 1% is considered foveal, or focused vision.
To spark increased focus of peripheral vision Nike designers analysed the colour spectrum to identify two, high-contrast colours, so that when a player is running with these boots the colours trigger a stimulus to rapidly tune peripheral vision.
Mach Purple and Total Orange provided the perfect blend to create this effect and performance advantage.
Nike have tuned the Carbon Fibre in each Elite Series football boot, to give it different amounts of flexibility where the foot needs it most.
Allowing the normally tense Carbon Fibre to bend with the toes, yet remain supportive through the mid-foot allows Nike to use only one piece through the entire sole for maximum integrity.
The Elite Series also incorporates Nike Football+ which features exclusive insider access to the world˘ best coaches, players and teams for total game improvement. Nike Football+ Master Series builds expertise in Control, Accuracy and Speed through elite insights and pro training.
This includes a special Elite Series signature move from Athletico Madrid and Argentina star Sergio Aguero that will launch at the end of May.
Release: May 22nd 2010
Price: Mercurial Vapor Superfly II Elite – £275
T90 Laser III Elite- £250
CTR360 Maestri Elite – £225
Tiempo Legend III Elite – £215
So, what do you think of the new Nike Elite Series – was it what you were expecting from the big ‘N’?
We’ll have more on each of the Elite Series football boots as the day goes on, so stay tuned to Footy Boots!