Whilst not one of Nike’s more' extravagant' product videos, we reckon the Nike CTR360 III‘s launch featurette is definitely among of the classiest!

Titled ‘Take Control’, this short, sharp video uses cutting-edge graphics and hi-def close-ups to introduce you to all the' CTR360 III‘s key features.

Starting encased in mult-faceted crystal, Nike’s newest football boots smash their trappings into tiny, jagged fragments, which begin interacting with the new ‘control’ cleat in a variety of interesting ways.

Demoing the New 3-D Control pad, the Nike All Conditions Control and redesigned Traction plate, the video is a perfect cribnote for the new main new features of the CTR360 Maestri III' – and definitely have us looking forward to getting our feet into ’em!

What do you think of the ‘Take Control’ viral? Let us know in the comments!

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