As hosts of a World Cup, it’s imperative that Brazil look as good as their chances of lifting that famous trophy in Rio de Janeiro.
So, Nike have stuck with what many would describe as the quintessential Brazilian footballing look as they outfit the Selecao with the Brazil World Cup Home Shirt for 2014.
“To wear the ‘amarelinha’ is an honor for me and my teammates, Brasil is a very special place to play football, and we want to play hard and win for our country. ' This kit helps us to do that with both the technology and the inspiration it provides.ĹĄ ' – Neymar
Continuing the ‘Soulful Design’ theme of all Nike’s World Cup Kits, the Brazil World Cup Home Shirt' is simultaneously true to the tradition and footballing culture of the famous Yellow jersey whilst instilling new touches across the kit to create a truly special uniform for the World Cup hosts.
The jersey features a new Y-neck design that provides both a relaxed fit and comfortable look. ' After body scanning each member of the Brasilian National team, Nike designers utilized player body scans and their own insights to develop a neckline that maximizes comfort and great fit.
The Brasilian crest has also been updated. ' A gold colored metallic weave was added to the crest for a shimmering effect, and the 2014 crest is slightly larger.
Behind the crest, on the inside of the jersey, is a printed slogan Ĺ›Nascido para jogar futebolĹĄ- Brasilian Portuguese for Ĺ›Born to Play FootballĹĄ.
Nike has also worked with Brasilian Designer Bruno Big to deliver a unique and nationally relevant mark of pride at the inner back neck of each jersey. The home kit features a small yellow canary motif representing Ĺ›CanarinhoĹĄ, the nickname given to the team when they wear the yellow home jersey.
The Brazil World Cup Home Shirt' aids' performance by regulating player body temperature over the course of match. By using' a combination of Nike Dri-FIT Technology, Ĺ›burnoutĹĄ mesh and laser-cut ventilation holes, designers are able to localize cooling where players need it most.
Nike Dri-FIT technology pulls moisture away from the skin to the outside of the garment where it evaporates more quickly.' Laser-cut venitilation holes and engineered mesh in key areas where heat is generated allow for increased breathability and airflow across the skin.
Additionally, the kit continues the environmentally-focused push from all of Nike’s kits from the past four years – with' each kit made using an average of 18 recycled plastic bottles.
Nike have also used new forms of player feedback to improve performance; from 3D body scans to engineer the perfect fit to baselayer sorts that provide increased resistance to abrasion after players showed designers scarring on their upper thigh and hip.
“It is a great honor and it fills me with pride to present the new shirt of the Selecao to the fans in Rio,” – ' Luiz Gustavo of the' Brasilian' National Team.
Lauched with the help of Luiz Gustavo at a special event in Rio di Janeiro yesterday, the Brazil World Cup Home Shirt is available for pre-order now.
A kit worthy of the hosts or one that pails in comparison to other iconic World Cup kits Brazil have worn over the years?
Let us know in the comments!
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