Nike Town’s Boot Room is due to launch in London soon, so when Nike invited Footy Boots to take an early look around and have a football boot designed in their NIKEiD Studio, our Boot Geeks were happier than Steve McClaren’s dental surgeon.
As we approached the Nike ID Studio at Nike Town in London, pencils and clipboards at the ready, we couldn’t help but appreciate the range of products in the Boot Room. Of course we’ve seen the range of Nike football boots many times before, but when we saw them perfectly presented on bright display stands all around us, we felt like kids in a sweet shop.
We were quickly ushered into the design studio, for our appointment made with Paul, a Design Consultant, and to be honest we couldn’t wait to get going in creating our own football boot.
We looked at the array of football boots available to try on and get an absolutely perfect fit, but the first decision to be made was what type of football boot were we going to create. We opted for the Total 90 with a custom iD, as it had plenty of ways for us to customise the football boot, but also as it was a performance football boot.
Next decision was which outsole to build. We thought we’d be a bit different and go for an indoor football boot, as we haven’t test run the Total 90 indoor version.
The great thing about going to the NIKiD studio and picking the Total 90 is that you can select the shot-shield, just like the pro’s do.
(1) Regular – geometric design for enhanced ball control and greater spin
(2) Aggressive – enhanced geometric design for maximum spin on the ball (NIKEiD exclusive worldwide)
(3) Minimal – a more natural touch for players who want less material between their foot and the ball
We went with the minimal option, as we like to feel the ball on our foot, especially for indoor football.
So with the technical attributes decided, the colourway design was next. True to Footy Boots, we went with the white, green, grey and black – the colours used on this website.
The whole experience was great. The staff are very well educated about football boots and know the Nike range inside out. This leads to you ending up with a football boot that fits well, has the attributes that fit your game and can be unique in its design too!
See the Footy Boots design on the NIKEiD website, press Search DESIGNiD at the top of the page, then enter our DESIGNiD 134119869.
If you’ve designed a NIKEiD football boot, put the link in the comments section below.
I think the NikeID sucks. You can choose between talaria, strike and legend. What about vapor and laser. And why cant you have k-skin on the other boots like legend?
u can have laser and legend but at the new bootroom in london u can have vapour its their new system
just one question does anyone know how long it takes to get them made at niketown?
Yes I just got ban from London and made some awesome kangaroo leather boots and it take 28 days also tht guy is an idiot who thought u can’t customize lasers they can and I saw someone there do it it’s awesome the lasers look really cool cuz there is so many options on the boot to customize
Hey jackass Johansen NikeID is good. they damn thing there so i don’t know what the heck you are talking about
The bootroom space looks amazing!
Real quality – another example of how this company leads and continue to dominate the football market
are the public allowed to go to this place?
oh my god! i hope they make one of those in melbourne … doubt it.
they have one at liverpool 1 also and its pretty funky just ordered air legends in blue and gold with my daughters name and my squad number on them. in 28days im gonna look as good as i play. that should impress bolton as i have a trial with them in a few weeks. (kev nolan is a friends cousin and he said i was ‘pretty good’ and got their scouts to watch me
why can’t you pick what colour the shot-shield
can you have the customise the mercurial vapor there.not the talarias.the proper vapors
nikeid is nthe bomb. In eurosport or in soccercorner.com u cant customize ur own cleats …nike id give u anycolor any symbol u want so i suggest that the people that say that nikeid sucks better think twice before they say something!
YOUR A JERK!!!!!!!
i dont know the website.
gostaria de fazer minha chuteira no modelo tiempo , preciso das informaĂ§Ăµes, se possivel me mande e-mail !
nikeid is nthe bomb
The best thing of this company is to produce new designs in short interval of time. Quality is the main feature which leads it to success.