After months of speculation and hearsay, last night saw the official launch of New Balance Football at two simultaneous launches in London and New York.
The Boston-based brand threw it’s hat into the ring in some style, as they revealed that – as was widely suggested some time ago – that they would be taking over subsidiary Warrior’s place in the football market.
Which not only means the kit supplier details at Liverpool, Stoke City, FC Sevilla and FC Porto (as well as numerous other regional flagships), but also the football boot deals of Vincent Kompany, Tim Cahill, Marouane Fellaini, Fernando Reges and Nikica Jelavic
However, there was some room for surprise, as the New Balance Football event also welcomed in Aaron Ramsey, Adnan Januzaj, Samir Nasri, Alvaro Negredo and Jesus Navas, who all make the jump from either Nike or adidas.
On joining the New Balance team, Aaron Ramsey, who became the youngest footballer ever to be named captain of the Welsh national team at 20 years old, said:
“New Balance has an incredible innovation team which put players at the heart of designs. I am very excited about the relationship I’ve developed with them already and what we can achieve together.” As a pivotal member of Arsenal’s team, Ramsey has already made waves wearing New Balance boots and plans to make many more.
“I’m very happy to be working with New Balance. I’ve been testing the prototype boots, and the team are so meticulous in making them the perfect boots for my game. Working with a brand that sees me as an individual, with my own style and meeting my needs is exactly what I want.” – Marouane Fellaini
Quite a line-up of both players and clubs for a brand that hasn’t produced a product yet.
With that in mind, are you looking forward to seeing what New Balance bring to the table?
Stay tuned for more coverage from the event!