Last year, adidas pulled out some fantastic initiatives in the MLS to bring attention to the start of Breast Cancer Awareness month, including fitting out some of it’s leading lights in Pink football boots.
Now, one year on, not only are the German brand back with some pink soccer cleats, but other brands are also getting involved, too!
Starting with adidas, whilst last year was all about the Pink adiZero for the month of October, this year sees the baton of Cancer Awareness passed on to the new adidas adiPower Predator.
adidas approached some of the leading Predator football boots wearers in the MLS to design their own miadidas adiPowers to wear for the month of October – one one condition – they had to feature some pink!
Seattle Sounders forward Fredy Montero, goalkeeper Kevin Hartman of FC Dallas and SC Kansas striker Teal Bunbury have all taken up the challenge and created their custom cleats with a splash of pink.
David Beckham himself returned the Pink Predators he customised to mark the birth of his daughter to service to mark the start of Breast Cancer Awareness month. A genuinely nice touch from a Mr. Beckham if we do say so ourselves!
As we knew already, Puma were set to get in on the action with their limited edition Pink Puma v1.11‘s, which got their competitive bow in the MLS this weekend.
The likes of Omar Cummings, Sheanon Williams and Chad Barrett all took to the pitch wearing the new Pink Puma v1.11 football boots, with the latter even netting himself a goal in the pink cleats in the Galaxys 2-1 over Real Salt Lake.
Another LA Galaxy player to don some pink footwear was US National Team talisman Landon Donovan.
Long-time Nike endorser Donovan will have been disappointed that Nike weren’t providing some custom or all-pink football boots for their top MLS players like the other brands, but that didn’t stop the one-time Everton loanee dressing up his CTR360 II‘s with a little pink to show his support for the cause.
On top of all the pink football boots on show this weekend, there was also a Pink ball in use, as adidas dressed up the Jabulani used in the MLS in some distinguished pink livery to mark the occasion.
The pink Jabulani was also used in MLS games back in October 2010, and all the matchballs were auctioned off to raise cash for various Breast cancer charities – here’s hoping adidas have a similar system in place this year, too.
What do you think of the Pink initiative? Drop us a comment, and be sure to check out some up-close images of the custom Pink adiPowers in the Gallery below!