Mitre ‘Pass It On’

Mitre have launched a viral video parody, which mimics some of Nike’s recent viral video’s.

Mitre_pass_it_onMitre, the UK football and football boot brand, have launched a viral video.

Established way back in 1817, Mitre’s football video features 24 football clubs and is called “Pass it On”.

Better known now for their football than their football boots, Mitre are the official ball sponsors to the Football League.

mitre_pass_it_onIn the video, the Mitre Revolve ball travels the country involving grounds men, chefs, officials and several players and managers, including; Marlon King, Darren Huckerby, Chris Morgan, Danny Haynes, Ian Holloway and Brian Laws.

The video was filmed over a six week period and the Revolve Ball will be kicked off on August 11th 2007!

You can view the video on Footy Boots TV, available on the homepage of

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