Pepsi MAX today globally premiered their big summer campaign – a new series of shorts and a TV commercial that celebrate football and music proving that “Now is What You Make It”.
Pepsi have traditionally had some really strong showings ahead of major international football tournaments, putting David Beckham & Roberto Carlos as cowboys in the old West and pitting Messi and a team of stars against a pitch made of people in 2010 are just two memorable examples.
The “Now” ad is set to air in nearly 100 countries. Starring the impressive 2014 Pepsi all-star football lineup – Robin van Persie, David Luiz, Sergio Ramos, Sergio Aguero, Jack Wilshere and four-time player of the year, Leo Messi – the spot fuses the world of football and music through singer / songwriter / producer Janelle Mone as she performs an exclusive, fresh take of David Bowie’s iconic classic, “Heroes”.
Youtube musician Stony takes centre stage, taking fans through a colorful, rhythmic journey uniting football, music and art. The intertwined story ends with an electric culmination where Stony steps into an urban pitch filled with a crowd of fans united in a spontaneous moment of celebration.
If you’re watching on YouTube, there are a host of off-shoots that you can interact with, too – detouring from the action to see what the Pepsi stars are up to when they encounter the young Brazilian musician and his drumsticks.
All in another good showing from Pepsi ahead of the summer, and certainly something that gets us in the mood for the action this summer!