Just when you think you’ve seen it all in the world of football shirts, someone comes up with an idea that just blows everything else out of the water! Take a bow, adidas, for making the Lyon Third Shirt for 2012 – 2013… in 3D!
Inspired by Lyon’s legacy of pioneering cinema, the Lyon Third Shirt 2012 – 2013 uses a special printing process on the chest graphic.
When viewed through a pair of old-school 3-D glasses (you know, the Red and Blue ones) the whole graphic leaps of the chest around the Olympique Lyonnais crest, creating an effect like nothing ever seen on a football kit.
The rest of the shirt is a sleek black number with red piping on the neck and sleeves, making the 3-D effect on the rest of the jersey all the more eye-catching.
We’ve got to say, Three-Dee or not – the Lyon Third Shirt is a seriously good-looking piece of kit, and adidas should be given a round of applause for that alone.
Will this new shirt be enough to have the stands of the Stade de Gerland packed with fans watching the game with retro 3D glasses on?
Probably not (and that’s besides the point that this is the third shirt and will likely never be worn at the Stade de Gerland, thank you!)
But as far as a hype campaign for getting your new kit as much publicity as humanly possible?