Reports this morning suggest that Liverpool FC are ending their long-standing association with adidas for a record-breaking deal with American brand Warrior Sports.
The deal is the largest of it’s kind in the English Premier League at £25m-a-year, eclipsing the £23.5m-a-year deal that Nike pay Manchester United and more than doubling the £12m-a-year that adidas currently held with the Anfield club.
Set to commence ahead of the 2012-13 season, the kit deal will be the first of it’s kind for Boson-based Warrior Sports – who are a subsidiary of New Balance.
Interestingly, Warrior Sports also announced a similar deal with the Boston Red Sox, who are also owned by Fenway Sports Group; the company now backing Liverpool.
The deal is seen as one of the first steps in John Henry’s attempts to make Liverpool FC more commercially viable and self sufficient, with a portion of the £25m going straight into the transfer fund.
Despite a lukewarm season, the Reds are still an inviting opportunity for any sportswear manufacturer, shifting over 900,000 football shirts a season – 4th overall in the world behind Real Madrid, Barcelona and Manchester United.
What do you think to the deal? Is £25m too good of a deal to turn down? Or are you sad to see the three stripes disappear from Merseyside?
Let us know with a comment!